The Cleveland Canine

Non-Pet Related Business: The Cleveland Canine reaches out to a wide range of families. Families that consist of husbands and wives, children and grandparents each with different needs and interests. Whether you are a restaurant, retail store, form of entertainment or product line The Cleveland Canine is a great opportunity to get more exposure for your business at a great price.

Pet-Related Businesses: According to the American Pet Products Manufacturers Association (APPMA) 2009/2010 National Pet Owners Survey, there are approximately 77.5 million pet dogs in the United States and every year these numbers increase.

These loving pet owners are in need of proper care, information and products for their pets as well as their own daily needs. Dog owners spend an average $219 on veterinary visits annually. They are taking their roles very seriously and pampering their pets more and more. Large breed dogs are finding themselves a place in front of the fireplace, requiring pet owners to seek out important services such as grooming, training, pet sitting and walking. Health care issues are also brought to the forefront of owner’s minds as they consider the lifespan and comfort of their furry family members.

In 1994, pet owners spent $17 billion on pet products and services. Over the past 15 years, that number has increased to an estimated annual total of $45.5 billion. with dog owners representing the largest portion of this number. Once again, this number continues to increase, even when our economy struggles. In the midst of our economy, the pet-related market is growing!

What does this mean for you and your business? There are dog lovers throughout your community and more moving in everyday that need to know about your services. The Cleveland Canine will help you reach out to your potential and existing customers by displaying your message. You have so much to offer our local dog owners. Let us work to show them who you are and how your business can benefit their precious pooches.

The Cleveland Canine is devoted to "Man's Best Friend" and their owners. We are committed to providing an informative, yet light-hearted publication to benefit our dog loving community. There are 25,000 copies of the directory distributed bi-monthly throughout the counties listed below:

Distribution
	• The Cleveland Canine is distributed to approximately 300 locations throughout Cuyahoga, Lorain , Medina , Lake, Geauga, Summit and Stark counties • 25,000 copies of The Cleveland Canine are published bi-monthly reaching an estimated 75,000 readers each issue • The Cleveland Canine is a Unique publication that attracts attention • Dog ownership is highest among households that contain children • There are over 200,000 dogs licensed in Cuyahoga County alone
Some of the distribution locations include:
	• Veterinarian Offices • Dog Day Care Facilities • Groomers • Libraries • Professional office waiting rooms • Restaurant/Coffee shops • Bookstores • & More

Is your message heard?

You have carved out a special place for your business in the pet industry and you know that your business is unique, but how do you establish this presence in your specific market? Selecting a media to present your message can be overwhelming. There are so many options. Which one is the most effective, the most targeted? How do the prices compare?

Broadly distributed advertising avenues such as the phone book, coupon books, radio and community papers are the most widely selected choice. The problem with this approach is that they are expensive and you are paying to advertise to 38% of the population who do not even own dogs. Dollars wasted! Nearly 40 cents per dollar that you spend is simply ineffective.

The above statistics were compiled from the American Pet Products Manufacturers Association (APPMA) 2009-2010 National Pet Owners Survey. These statistics can be found at www.hsus.org.